California is rolling out a new incentive to make electric vehicles more affordable. Governor Gavin Newsom announced the My First EV Program on Friday at Oakland's Bridge Yard, offering eligible car buyers up to $3,500 toward the purchase of a zero-emission vehicle.
The program gives qualified first-time EV buyers an instant rebate of up to $3,500. It is funded by $135 million from the state, with 13 automakers matching that amount to expand the pool of incentives.
According to state officials and California Air Resources Board leaders, the initiative is designed to improve public health while supporting California's economy and accelerating the transition to cleaner transportation.
Eligible car buyers can receive the discount at the point of sale. The exact rebate amount may depend on factors such as income and vehicle eligibility. The combined state and automaker funding is intended to help more Californians get behind the wheel of a zero-emission vehicle.
The announcement took place at Oakland's Bridge Yard, a historic site that once housed streetcars in the 1940s. The location highlights the Bay Area's deep transportation history and its role in shaping California's clean vehicle future. Oakland and the wider Bay Area have been key markets for EV adoption, and the program's launch there signals a statewide push to make electric cars accessible to more residents.
California has long been a national leader in zero-emission vehicle adoption. The state has set ambitious goals to phase out new gas-powered car sales by 2035, and rebate programs like My First EV are part of a broader effort to lower barriers for drivers. Previous state incentives have helped boost EV sales, but this program specifically targets first-time buyers, filling a gap for households that have not yet made the switch.
The My First EV Program is now available for eligible Californians. Anyone shopping for their first zero-emission vehicle should check the program's requirements and see which of the 13 participating automakers are offering the rebate. With state and industry funding combined, the program could put thousands more clean cars on California roads.