Monday, 28 September 2026, 13:29
The San Jose Sharks organization has officially announced that the arena will feature a new goal song beginning with the regular season opener on October 1. The decision comes after defenseman Sam Dickinson shared the update via a video posted to the team's social media channels earlier this week. The announcement addresses a persistent request from the fanbase, which had been vocal about wanting a more energetic and widely accepted track to celebrate scoring.
Last season, the franchise moved away from a long-standing tradition to test a custom track called "Power Bite." Elevated season ticket holders selected the BVRNOUT-produced anthem over three other options, and it premiered during a game against the Vegas Golden Knights. Despite the team's plan to expand the track's digital presence through remixes, the audience response remained lukewarm throughout the preseason and early regular season games. The new selection signals a pivot back toward crowd favorites, though officials have not yet confirmed whether the upcoming track will be a licensed popular song or another original composition.
For nearly a decade, fans associated the Sharks with "Get Ready For This" by 2 Unlimited. That track became deeply ingrained in the culture at SAP Center and remains a nostalgic favorite for many supporters. While management previously sought to modernize the in-arena experience with original music, the swift departure from "Power Bite" suggests a renewed focus on immediate fan engagement. The team plans to run "Power Bite" for a few remaining preseason matchups against the Vegas Golden Knights and the Anaheim Ducks before fully retiring it.
Music selection is a critical component of the live sports atmosphere in San Jose. As a major professional franchise, the Sharks draw significant attention from local residents who frequent SAP Center and watch games across Santa Clara County. Changing the goal anthem directly influences the energy inside the rink and sets the tone for community gatherings around the team. The quick reaction to fan sentiment demonstrates how closely the organization monitors local preferences and adapts its operations to maintain strong regional support.
National Hockey League teams have increasingly experimented with custom audio branding over the past decade, often collaborating with contemporary producers to create unique identity tracks. However, many franchises find that established radio hits generate stronger emotional responses from crowds. The Sharks represent a microcosm of this ongoing league-wide debate between innovative sonic branding and proven crowd-pleasers.
The transition to a fresh soundtrack aims to boost morale and excitement as the team prepares to face the Florida Panthers. Fans can anticipate a lively atmosphere when the puck drops next month, marking a fresh chapter for game-day traditions in the Bay Area.
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