High-Energy Workouts Head to Lafayette as BODYROK Prepares Fall Opening

📌 Key Takeaways

• BODYROK, a fast-growing fitness brand, will open at 971 Moraga Road in Lafayette this fall.
• The studio offers high-intensity, Pilates-inspired workouts using proprietary reformer machines.
• The location previously housed Clocks, Etc., which closed its main storefront after 48 years.
• Owners Erika and Will Whalen operate over a dozen locations across Northern California and Seattle.

A familiar downtown Lafayette storefront is preparing for a decidedly more energetic second act. BODYROK plans to launch its newest studio at La Fiesta Square, bringing high-intensity group fitness to the East Bay community.

What Is BODYROK?

📊 BODYROK describes its method as Pilates re-designed. Classes blend traditional Pilates movements with full-body strength training. Participants perform exercises like planks, lunges, jumps, and resistance work on aluminum reformer machines. These machines feature adjustable springs, straps, and bungees. The workout maintains a high-energy pace but remains relatively low-impact. Instructors guide small groups through 45-minute sessions set to upbeat music.

Pilates re-designed. This approach pairs reformer mechanics with the atmosphere of a modern boutique fitness class.

The upcoming Lafayette location will include standard amenities. Members can expect a restroom, water station, cubbies, grooming products, and a dedicated retail area. Parking access sits right on the edge of La Fiesta Square.

Local Expansion and Leadership

📌 Founded in San Francisco in 2012, BODYROK recently celebrated reaching one hundred studios worldwide. The Lafayette branch falls under BODYROK East Bay. Owners Erika and Will Whalen met through their involvement with the brand. They now manage more than twelve locations across the Bay Area and Seattle. Existing studios already serve Alamo, Berkeley, Oakland, and Rockridge. Another facility is preparing to open in downtown Walnut Creek later this year.

The Lafayette Chamber of Commerce has officially welcomed the new business. Erika Whalen serves as the representative for the franchise. Exact opening dates and membership rates remain unannounced. The company website currently confirms a fall 2026 launch window.

Replacing a Historic Shop

📜 The address at 971 Moraga Road holds deep roots in the neighborhood. For nearly half a century, Clocks, Etc. operated from this large retail space. Known for eclectic home decor and gift items, the store shuttered its main floor after 48 years. The clock-repair division continues operations from a smaller Dewing Avenue workshop. Residents now watch another long-standing establishment make way for modern wellness trends.

As Lafayette continues to evolve, boutique fitness studios fill the demand for specialized health routines. BODYROK aims to capture this market by offering a structured yet dynamic alternative to traditional gym memberships. Locals can anticipate fresh energy arriving in the coming months.

Sources and Materials

• bayareatelegraph