Friday, 25 September 2026, 23:03
Sweet tooths across Northern California have something to look forward to this fall. Jelly Belly is preparing to welcome families and confectionery enthusiasts to its 13th Annual Candy Palooza in Fairfield.
The two-day festival transforms the Jelly Belly Visitor Center into a bustling hub of activity. Visitors can expect a curated mix of candy tastings, artisan crafts, and diverse food offerings. Live entertainment will keep the atmosphere lively throughout both days. Hours run from 9 a.m. to 5 p.m. each day, making it accessible for morning families and afternoon crowds alike.
Candy Palooza is designed as a full family experience where guests can explore the history of jelly bean production while enjoying modern festival attractions.
This event serves as a major draw for local tourism within Solano County. Fairfield has established itself as a regional destination for themed attractions and culinary experiences. The influx of weekend visitors directly supports nearby hospitality venues, retail shops, and service providers. Organizers coordinate with local vendors to ensure authentic Bay Area flavor complements the confectionery theme.
Jelly Belly began its manufacturing operations in California decades ago, eventually building its flagship visitor center in Fairfield. The annual festival has grown steadily since its inception, evolving from a small factory open house into a recognized regional attraction. Over the past thirteen years, the event has consistently drawn thousands of attendees seeking hands-on candy education and entertainment.
Families and sugar lovers should plan their visits early, as expected foot traffic will likely peak during midday hours. Free admission to the factory tour and museum adds significant value to the weekend experience. Secure your travel plans and prepare for a memorable celebration of confectionery culture in California.
