Friday, 25 September 2026, 23:07
On Friday, September 11, locals gathered at South Fortuna Boulevard to celebrate a significant regional achievement. Hummel Tire and Wheel officially commemorated fifty years of continuous operation in Humboldt County. The open house brought together distributors, manufacturer partners, and loyal customers for a day of appreciation.
Established nearly five decades ago, the company has remained firmly in the family. Today, second and third-generation owners Lisa and Wendy Hummel manage daily operations. They emphasize that longevity stems from treating every customer and employee with respect while maintaining deep product knowledge.
We feel so blessed to live in this community. The relationships we have are so deep.
The celebration highlighted the strong bond between the business and the Fortuna area. Many attendees traveled from distant communities to share in the occasion. Long-serving staff members were also recognized, underscoring the stable employment the shop provides within the North Coast region.
Since opening its doors in 1976, Hummel Tire has adapted to shifting automotive trends while keeping its roots intact. This anniversary reflects the resilience of small enterprises across California navigating economic changes over half a century.
As the shop enters its sixth decade, leadership remains dedicated to personalized service and regional support. Residents can continue relying on the establishment for automotive needs while backing a locally owned enterprise.
