The City of Chico has announced a new initiative to offer two hours of free parking in city-managed lots in Downtown Chico throughout the summer months. The program, aimed at boosting local business foot traffic and easing parking costs for visitors, will be in effect starting immediately and run through the end of August.
City officials say the move is intended to make downtown more accessible during the busy summer season, when events and tourism peak. Drivers using designated city-owned parking lots will not have to pay for the first two hours of parking, with standard rates applying thereafter.
The program does not apply to street parking or privately operated lots. Mayor Andrew Coolidge expressed optimism that the free parking would encourage more residents and visitors to shop, dine, and explore downtown.
The initiative is part of a broader effort to revitalize the city center after economic slowdowns. Further details, including a map of participating lots and enforcement hours, are available on the city's website.