Glass Half Full: Newer Wine Regions Hit Hardest by Declining Demand

California's newer wine regions are suffering from declining demand and oversupply, leading to abandoned vineyards and financial hardship. - Grape prices have dropped significantly, especially for value wines.

- Consumers are drinking less wine and favoring established appellations like Napa and Sonoma. - Industry consolidation gives large conglomerates power to set low grape prices.

- Some growers are abandoning or mothballing vineyards, hoping for a recovery that may not come. The trend is seen as a secular change in drinking habits, not just a cyclical downturn.