California lawmakers are debating a bill to ban surveillance pricing, which uses personal data to charge different prices. - The bill prohibits companies from using age, location, or online activity to set prices.
- Supporters cite a federal report showing retailers adjust prices based on browsing behavior. - Opponents, like Assemblymember Diane Dixon, warn of increased lawsuits against businesses.
- The bill has passed the Assembly and faces a Senate hearing on Monday. The measure is part of a national effort to regulate data-driven pricing practices.