June 02, 2026 09:00

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Watsonville Apple Farmers Lose Biggest Buyer

Lookout, Watsonville, economy, agriculture, business, Santa Cruz County, Local, Money

Martinelli's has canceled contracts with Watsonville apple farmers, their biggest buyer, threatening their livelihoods and a way of life in Santa Cruz County. - Farmers now face an uncertain future without their primary market.

- The loss highlights economic challenges in the local agricultural sector. - Advocates are calling for support to help farmers transition.

The community is rallying to find solutions, but the impact is already being felt deeply.

This story was originally reported by lookout. Read the original article here.

Summarized by CaliforniaToday AI.

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LookoutWatsonvilleeconomyagriculturebusinessSanta Cruz CountyLocalMoney
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