Tuesday, 27 October 2026, 7:08
International athletic success often hinges on marginal gains. For Danish long distance speed skater Viktor Thorup, that edge came from a small but highly effective tool developed right here in Santa Barbara.
Thorup crossed the finish line in Italy with a magnetic strip across his nose. The product belongs to Intake Breathing, a company that manufactures breathing aids for sports, exercise, and sleep. These devices gently open nasal passages to optimize oxygen intake. Thorup arrived on the South Coast specifically to meet the team behind his equipment. He expressed deep gratitude for their contribution to his 2026 victory in the men mass start six thousand four hundred meter race.
To be able to look them in the eyes, shake their hands and say, You guys actually helped me win an Olympic medal, that is why I am here, Thorup said.
The visit included a stop at Ice in Paradise in Goleta. Thorup lapped the rink wearing his signature medal blades and the familiar nasal strip. While he did not reach his typical thirty five mile per hour speed, the demonstration highlighted how seamlessly the technology integrates into professional routines. Intake Breathing co-founder Alex Hauck and media head Mike Zapata joined him for a few laps, showcasing the company culture behind the brand.
Santa Barbara continues to prove its worth as a hub for innovative consumer products. Thorup spent his downtime exploring local landmarks. He biked the Refugio and Gibraltar roads and rollerbladed along Cabrillo Boulevard. His presence brought national attention to a business that has quietly built a loyal following among professional athletes. Other sponsored competitors include Los Angeles Dodgers pitcher Justin Wrobleski and NASCAR driver Corey Heim.
Intake Breathing launched in Santa Barbara in 2019. The concept originated when Jim Castillo, co-founder Alex Hauck father in law, applied nose magnets to motocross and ski goggles used by professionals. After failing to qualify for the 2014 Olympics by a single second, Thorup began optimizing his sleep and breathing. He tested ten different brands before selecting the patented magnetic design. The unique magnet mechanism provides stronger structural support than traditional adhesive strips.
Thorup intends to wear the nasal strip for at least four more years while preparing for the 2030 Winter Olympics in France. His goal remains clear. He aims to convert this silver medal into gold next cycle. Fans and athletes alike can explore how targeted breathing solutions might enhance their own performance. The journey from a local garage prototype to Olympic podium recognition stands as a testament to persistent innovation.
