AFTR HRS: A New Boutique Elevates Downtown Truckee's Fashion Scene

A new boutique, AFTR HRS, has opened in downtown Truckee, offering elevated women's contemporary fashion. Owner Allison Schultz, who started with an online store and later founded Nomad Boutique, transformed the space in just 81 days with help from family and friends.

- AFTR HRS features unique designers and brands not available at Schultz's other stores. - The store is located at 10115 Donner Pass Rd in Truckee.

- Schultz's entrepreneurial journey began over a decade ago with a single clothing rack. The opening represents a full-circle moment for Schultz, who once worked as a barista in the same building.