Nevada 988 Unveils New Statewide Rebranding to Increase Awareness of Mental Health Crisis Line

Nevada's 988 Suicide & Crisis Lifeline has rebranded to 'Nevada 988' to address low awareness, with less than 20% of Nevadans knowing about the service. The initiative includes a new website, a second call center in Southern Nevada, and a statewide awareness campaign in partnership with NAMI Nevada and Carelon Behavioral Health.

Key facts: - The rebranding aims to educate Nevadans on using 988 for mental health and substance use crises before emergencies arise. - Governor Lombardo supports the expansion, including steady funding and a new Southern Nevada call center.

- The two call centers in Northern and Southern Nevada collaborate to increase local call answering capacity. - A user-friendly website has been launched to help people access support more quickly.

The effort emphasizes that awareness alone is not enough; knowing where to turn before a crisis is crucial.