Allan Hancock College, in partnership with the Santa Maria Valley Chamber of Commerce, hosted the first annual North County Economic Forecast on June 12, 2026. Dr.
Christopher Thornberg of Beacon Economics delivered the keynote address, providing an optimistic outlook for the region. - The event aims to provide a clear economic picture for northern Santa Barbara and SLO counties.
- Dr. Thornberg emphasized that the economy is 'just fine,' citing metrics like driving miles, tourism, and immigration.
- He cautioned against misleading narratives, such as employment statistics that ignore labor supply. - The agricultural industry in northern Santa Barbara County, including Santa Maria, is contributing strong positive numbers.
The forecast is set to become an annual event, offering valuable insights for local leaders and businesses.