Apple unveils upgraded Siri with advanced AI at annual conference

Apple has unveiled a significantly upgraded version of its Siri voice assistant at its annual Worldwide Developers Conference, integrating advanced artificial intelligence features that promise to transform how users interact with their devices. The new Siri, powered by a large language model developed in-house, can now understand context more deeply, handle multi-step requests, and perform tasks across multiple apps seamlessly.

For example, users can ask Siri to find a photo from last summer, edit it, and send it to a contact in a single command. The upgrade also includes improved natural language processing, allowing for more conversational interactions and the ability to correct or clarify requests mid-sentence.

Apple emphasized privacy, stating that most processing will occur on-device, with only complex queries sent to secure cloud servers. The announcement comes as Apple faces increasing competition from rivals like Google and Microsoft, which have already integrated generative AI into their products.

The new Siri will be available in beta for developers starting today, with a public rollout expected later this year alongside iOS 19 and macOS 16. Analysts see this as a pivotal move for Apple to maintain its edge in the consumer tech market, potentially driving a new wave of upgrades among its user base.