Vallarta Supermarkets, a family-owned grocery chain known for Latin American and Mexican foods, is opening its third Central California location in Merced on June 10, 2026. - The store at 851 W Olive Ave will feature a ribbon-cutting, giveaways, free samples, and live entertainment.
- Five local schools and charities will receive approximately $1,500 each in donations, and the first 300 visitors get a reusable bag with free groceries. - The 52,000-square-foot store will create 175 new jobs and include specialty departments like Cevicheria, Carniceria, La Cocina, and a mural by local artist Patricia Pratt.
This expansion underscores Vallarta's commitment to community investment and cultural celebration in Central California.