The Santa Monica City Council approved a city-sponsored float for the 2027 Rose Parade to promote tourism and economic recovery. - Float will highlight coastal attractions, culture, public art, sustainability, and diversity.
- Planning began in January; city selected Artistic Entertainment Services as builder. - Fundraising launches July 23; residents can help decorate.
- Float debuts Jan. 1, 2027, and will be on display at Floatfest.
The parade's theme, "Welcome," aligns with Santa Monica's inclusive community values.