California Today

Pajaro Valley Apple Farmers Face Seismic Shift

02 June 2026 16:42

A seismic shift is underway for Pajaro Valley apple farmers as their only client, S. Martinelli & Co., ends contracts.

- Fourth-generation farmer Peter Knego is uprooting his orchards, including a historic plot from the 1920s. - Fifth-generation farmer Jake Mann confirms the loss of the sole buyer.

- Knego plans to lease land to berry growers, signaling a major agricultural change. - Other local food news includes a VegFest tour and Full Steam Dumpling closure.

The region's apple farming tradition faces an uncertain future.

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AveryWatsonvilleSanta CruzagricultureeconomyfoodSanta Cruz CountyLocal