Monterey County, California, has achieved a record $3.3 billion in visitor spending for 2025, surpassing the pre-pandemic peak. - Tourism supported nearly 28,000 jobs and generated $346 million in tax revenues.
- New hotels have opened, including Kimpton Mirador and Marriott Courtyard. - The region benefits from a 'halo effect' from major events like the FIFA World Cup.
- Upcoming events include California Roots Festival, Ferrari Challenge, Rodeo Salinas, and Monterey Car Week. The milestone highlights the Central Coast's growing appeal as a travel destination.