Monterey County has set a new tourism record with $3.3 billion in visitor spending in 2025, surpassing pre-pandemic levels. - Visitor spending topped $3.3 billion, up from $3.2 billion in 2019.
- Tourism supported nearly 28,000 jobs and generated $346 million in tax revenue. - New hotels opened, including Kimpton Mirador and Marriott Courtyard in Sand City.
- The region expects a boost from FIFA World Cup games in San Francisco and Los Angeles. The milestone highlights the Central Coast's growing appeal as a travel destination.