The Maybe It Was The Roses music festival kicked off in Ventura on May 29, 2026, celebrating the Grateful Dead's legacy. - The three-day event features tribute bands like Jax Plays Dead and special guest Don Was.
- It takes place outdoors and at the Crowne Plaza hotel, with an indoor Shakedown Street market. - Promoter Laina Cohn, a Ventura local, organized the festival to bring the community together.
- Fans of all ages are enjoying positive energy and Grateful Dead-inspired art and clothing. The festival continues through the weekend, honoring the late Bob Weir and the band's enduring influence.