California Today

Martinelli's Cancels Contracts, Leaving Watsonville Apple Farmers Without Their Biggest Buyer

02 June 2026 09:20

Martinelli's has canceled contracts with Watsonville apple farmers, their biggest buyer, threatening a way of life in Santa Cruz County. The decision impacts the local economy and culture.

- Martinelli's cancels contracts with Watsonville apple farmers. - Farmers lose their biggest buyer, facing uncertain future.

- The decision impacts local economy and culture in Santa Cruz County. - Community rallies to support affected growers.

The loss of Martinelli's as a buyer is a significant blow to the region's agricultural heritage.

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CapitolaWatsonvilleSanta Cruzeconomyagriculturebusiness