The King Snedley beer campaign was a 1970s marketing stunt by Lucky Breweries to revive Lucky Lager. - It featured a fictional brewmaster from Hopland, with a royal family and embassy in San Diego.
- The campaign used offensive humor targeting frat boys and military personnel. - Despite a large budget, it captured only 2% of the local market and failed.
- The brand died when advertising stopped, leaving a legacy of eccentricity.