California Today

Blueground to Pay $1.2M for LA Wildfire Price Gouging

22 May 2026 11:45

Blueground, a rental startup, has agreed to pay $1.2 million in fines for price gouging during the January 2025 Los Angeles wildfires. The settlement awaits court approval.

Key facts: - Blueground violated California's anti-gouging law by raising rents over 10% after the emergency. - One apartment saw a 56% rent hike from $2,000 to $3,120.

- The company will pay $1 million to the city and $200,000 to the county. - Blueground denies wrongdoing but settled to avoid litigation.

The settlement is the first of several price-gouging cases brought by the City Attorney to near resolution.

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